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Download Google’s official SEO Starter Guide

SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. – Search Engine Optimization (SEO).

Google has an Official Search Engine Optimization Starter Guide published on 13th Nov 2008 which answers basic things about the SEO as Brandon Falls (of Search Quality Team, Google) says-

There are lots of possible answers to this question, and a wealth of search engine optimization information on the web, so much that it can be intimidating for newer webmasters or those unfamiliar with the topic. We thought it’d be useful to create a compact guide that lists some best practices that teams within Google and external webmasters alike can follow that could improve their sites’ crawlability and indexing.

download it as it is very simple and covers all the basic SEO needs of any webmaster.

you can also have a look at black hat SEO by Microsoft

Download linkGoogle’s official SEO Starter Guide